Armed Conflicts & Environmental Politics Davenport, Coral, and Parker, Ashley. "Environment Is Grabbing Big Role in Ads for Campaigns." The New York Times. The New York Times 21 October 2014. Web. 9 November 2014.

http://www.nytimes.com/2014/10/22/us/politics/environmental-issues-become-a-force-in-political-advertising.html?_r=0

Political advertising focused on climate change, energy, and environmental issues overwhelmed the pre-midterm election campaigns. Surging past a record level of 125,000 ad spots on the Senate side in October 2014, these campaigns reflect the interests and priorities of wealthy donors for both parties. Indeed, the environment and energy ranked as the third most popular topic mentioned in political ads, with healthcare and jobs running first and second. Wealthy donors showing their partisan hands include Thomas F. Steyer, the liberal California environmental activist billionaire, and Charles G. Koch and David H. Koch, billionaire conservative right-wingers.

Political pundits see the popularity of environmental issues as a harbinger of the 2016 presidential race. The ad campaigns demonstrate the underlying tension between jobs and the environment and the capacity of the issues to polarize the American people. A primary concern is that big cable television and online ads.

The biggest challenge the new environmental activists face is convincing a job hungry American demos that green strategies can support employment, given some allowance for run up to full production of green industries. The American public suffers from a lack of imagination and confidence in future technologies. The shuttering slow down of environmental activism mirrors the public's letting down the guard with respect…